Other Profiles:
Michael Braungart, Scientific Director, EPEA International Umweltforschung GmbH
HI Design EMEA 2011 Speaker
Marco Piva, Founder and Principal, Studio Marco Piva.
HI Design EMEA Panelist 2011
Fiona Thompson, MD, Richmond International
HI Design EMEA Panelist 2011
Eugene Staal, Senior Vice President Technical Development, Rezidor
HI Design EMEA Panelist 2011
Michael Bedner, Chairman & CEO, Hirsch Bedner Associates
HI Design EMEA Speaker 2011
Michael Widmann, Managing Partner, PKF hotelexperts
HI Design EMEA Speaker 2011
Patricia Urquiola, Founder, Studio Urquiola
HI Design EMEA Speaker 2011
Delegate Profiles:
Michael Braungart, Scientific Director, EPEA International Umweltforschung GmbH
HI Design EMEA 2011 Speaker
17th May 2011
Prof. Dr. Michael Braungart is the scientific director of EPEA International Umweltforschung GmbH (Hamburg, Germany), which he founded in 1987, and is co-founder of McDonough Braungart Design Chemistry (MBDC) in Charlottesville, Virginia. He also co-founded the Hamburger Umwelt Insitute (HUI) in 1989. These organizations share a common set of values that embrace intelligent, aesthetic and eco-effective design and seek to optimize products within the Cradle to Cradle framework.
Michael Braungart has been a professor of Process Engineering at the University of Lüneburg (Germany) from 1994. Additionally, since autumn 2008 he has been named to hold a newly funded professorship at the Dutch Research Institute for Transitions (DRIFT) at Erasmus University of Rotterdam in collaboration with the TU Delft. A Cradle to Cradle Masterclass is now available.
Through these activities, Professor Braungart has developed the tools to design eco-effective products and business systems and has worked with a number oforganizations and companies in a range of industries. In 2002 he has accepted a visiting professorship at the Darden School of Business, lecturing on topics such as eco-efficiency and eco-effectiveness, Cradle to Cradle design and Intelligent Materials Pooling, and he continues to lecture at universities all over the world
Cradle to Cradle® Celebrating the Human Footprint
We need to rethink how buildings and interiors are designed so we can optimize environmental and economic benefits. The ‘Cradle-to-Cradle’ design paradigm is a design process that recognizes the complex, abundant processes of nature’s ecosystems through the ‘biological metabolism’- and parallel ‘technical metabolism’ for human industry. Dr Michael Braungart, co-author of the internationally renowned book “Cradle to Cradle” and founder of the Environmental Protection Encouragement Agency (EPEA) Hamburg, provides a compelling case for the re-engineering of the production capacity and processes in business and industries towards greater eco-efficiency andeffectiveness. With Cradle to Cradle®, we can celebrate the human footprint on Earth.
